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Our Story

At Into The Next, we are passionate about helping businesses grow strategically. We specialize in aligning business strategy with financial planning to ensure companies are prepared for long-term success and a successful exit. Our team brings expertise in SaaS, e-commerce, CPG, and services, helping clients scale with confidence while keeping their exit goals in sight.

Founder of Into The Next 

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Alejandra Santos

MBA-CEPA

Alejandra Santos the founder and visionary behind Into The Next brings a wealth of experience and a passion for helping businesses achieve their full potential. With over 17  years in the industry, Santos has a proven track record of driving financial and operational excellence across various sectors, including CPG, technology, e-commerce, and professional services. Their extensive background in CFO consulting, strategic planning, and operational efficiency has equipped them with the insights and expertise needed to address the unique challenges faced by growing businesses.

Our Approach

We utilize a comprehensive 4-step framework to ensure the success of our clients. This structured approach is designed to deliver clear, actionable strategies and measurable results. Our approach has been designed to assess, protect and suggest improvements, as we continue to build enterprise value to position your business for a higher exit. Our 4-step framework not only improves operational efficiency and growth but also positions your business for a strategic and profitable exit

Us in Numbers

300%

Clients’ increased revenue 

20

Acknowledgements

250

Business Served all Over the World

27

Combined Years of Experience

How Forever 21 Bankruptcy Left Behind a Valuable Lesson to All Business Owners with Alejandra Santos
07:41
How Forever 21 Bankruptcy Left Behind a Valuable Lesson to All Business Owners with Alejandra Santos
If you are a startup fundraising or thinking about it, head over to www.intothenext.com/insights as we dive into WHY fundraising may not solve your startup problem. Alejandra Santos is a seasoned entrepreneur, consultant, business advisor, founder, and overall your fractional partner for business success. Alejandra has devoted her 16+ years to supporting founders and business owners in building scalable and valuable businesses. You can find her at the beach or mountains with her two pups when she is not working with her beloved clients, producing content, or hosting her podcast. You can find Alejandra Santos: www.linkedin.com/in/aalejandrasantos www.intothenext.com www.theeducatedceo.com www.instagraam/thealejandrasantos www.thealejandrasantos.com
Not All Problems Are Solved with Money with Alejandra Santos
09:02
Not All Problems Are Solved with Money with Alejandra Santos
If you are a startup fundraising or thinking about it, head over to www.intothenext.com/insights as we dive into WHY fundraising may not solve your startup problem. Alejandra Santos is a seasoned entrepreneur, consultant, business advisor, founder, and overall your fractional partner for business success. Alejandra has devoted her 16+ years to supporting founders and business owners in building scalable and valuable businesses. You can find her at the beach or mountains with her two pups when she is not working with her beloved clients, producing content, or hosting her podcast. You can find Alejandra Santos: www.linkedin.com/in/aalejandrasantos www.intothenext.com www.theeducatedceo.com www.instagraam/thealejandrasantos www.thealejandrasantos.com
How Nike and Skims Collab Becomes a Survival Strategy for a Once Big Player with Alejandra Santos
09:56
How Nike and Skims Collab Becomes a Survival Strategy for a Once Big Player with Alejandra Santos
If you are a startup or small—to—medium—sized business owner, whether starting out, scaling your business, or navigating economic uncertainty, head to www.intothenext.com/insights as we explore how Nike and Skims' collab has been a survival strategy to put Nike back on the map of a new audience. Alejandra Santos is a seasoned entrepreneur, consultant, business advisor, founder, and overall your fractional partner for business success. Alejandra has devoted her 16+ years to supporting founders and business owners in building scalable and valuable businesses. You can find her at the beach or mountains with her two pups when she is not working with her beloved clients, producing content, or hosting her podcast. You can find Alejandra Santos: www.linkedin.com/in/aalejandrasantos www.intothenext.com www.theeducatedceo.com www.instagraam/thealejandrasantos www.thealejandrasantos.com
From Startup Exit to Impact: Sofia Castillo on Tech, Leadership & Empowering Guatemala
01:03:54
From Startup Exit to Impact: Sofia Castillo on Tech, Leadership & Empowering Guatemala
​In this episode, we sit down with Sofia Castillo, a Guatemalan innovator and entrepreneur recognized as one of Forbes' Top 100 Powerful Women in Central America. Sofia shares her journey from founding her first tech startup without knowing exits were possible to her current venture, core-code.io, a technological talent accelerator empowering Central American youth to launch careers in technology. We delve into her experiences building tech in Silicon Valley, her commitment to regional development, and her role as a woman leader supporting Guatemala's growth.

We’ve Been Covered

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